You searched for: "Europe"
The results has been filter on Tags containing Product Launch.
ANA has found 45 results for you, in
616 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Videos
Molson-Coors measuring innovation
The key to maximizing market research's value in the age of data science.
Catalogue: Fusion 2019
Authors: Ian Ash, Marc Bertrand
Companies: Dig Insights, Molson Coors
November 10, 2019
Videos
Rapid impact
Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
Research papers
Rapid impact
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
Research papers
Launching innovations during economic slowdown
As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...
Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009
Magazines
Research World (April 2007)
Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...
Catalogue: Research World 2007
Author: ESOMAR B.V.
April 1, 2007
Research papers
New product launches
This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...
Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005
Research papers
360° insight for new brand development
Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises. At its worst it kills ideas. This presentation describes how fresh sources of insight can help generate the 'big idea' for a new brand...
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Ben Wood
Company: KANTAR TNS Malaysia
November 5, 2003
Magazines
Revue Française du Marketing 2001 (N. 182)
95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
Research papers
